16 years of product design: shaping strategy, defining systematic solutions, and building clients’ trust in the business
Institutional finance
Healthcare and public sector
Consumer and industrial products
Design System Adoption
50+ Practitioners
20+ Platforms
Transaction Scale
Hundreds of Billions Moved
Service Response Time
35% Faster First Response
Organic Conversion
370% Conversion Growth
SEO/AEO
#1 Search Result
I retooled the design process with agentic AI by implementing structured semantic artifacts, advancing iterative delivery cycles, and training models with design tokens, patterns, and documentation.
I architected the design tokens behind BNY’s global design system; implemented analytics aligned with business metrics to measure impact of design; built prototypes to shorten feedback loops.
As design lead at the world’s largest custodian bank, I shaped the product strategy and experience of complex financial transactions serving UHNW and Family Office clients. It is the exercise of finding the path to a solution.
I launched a new building product brand with strategy informed by market and user research — seeing 370% conversion growth and displacing the established competitors in organic search.
I mapped advisors’ manual money movement workflows into a fully digital and modular architecture: a nine-stage transaction lifecycle across five persona journey maps, spanning front-, middle-, and back-office.
Modules stack across transaction lifecycles; each carrying its own actionable tasks, status, and references. The experience delivers the truth about the transaction: entitlement-scoped, irreversible, and auditable.
If you are shaping a product organization, a design system, or a platform that has to earn trust — I’d like to hear about it.
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